SEO Tips to help you rank in all search engines

Below 10 SEO tips for both programmers and non techy people. Your knowledge doesn’t have to be great to get yourself seen by the top search engines. Most all SEO tips will work in the top search engines as all the search engines want to find you in the same way.

We will start with the non techy SEO tips first, then move on to what the developer can do. Firstly do remember no one can guarantee first page let alone first place. It is all up to the search engines algorithm and how you score on it.

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Content
This is now the most important one that anyone can do. Search engines look at your content to see how relevant you are to what the user is searching. When you write your copy make sure it makes sense and is reinvent to you. Don’t write your copy for search engines, write it for your company. If you write it perfectly to describe what you can offer then you will get pick up on that. When developers say use keywords, they are the search terms you are trying to get searched on. So if I wanted to get searched on ‘developer’ then I would try to use that in most places, but in context and not over used. You can over do it and search engines could see that you are trying to flood your content with keywords.

Summary
Write good, relevant and in context content for yourself not for search engines, while trying to get as many keywords in as you can with out over doing it.

 

Meta data
This is a more developer thing, but you can make sure it is all in and the correct details are in. The main ones to get in are the Meta Title, Meta Description and Author. There are a few others plus you can get in a favicon. These detail won’t directly increase your ranking, but this information will show on the search results in search engines, and will give the user more information for when they are choosing a site to visit, which in turn will increase visits. If you have a WordPress or content management that allows you to edit these, then it will save you hiring a developer.

Summary
Make sure either you or your developer has all the relavent details in your meta data to display your information better on search engines and in turn improve your visit rate.

 

Social media
A big thing these days is getting on social media and rightfully you should be on there. If you share a post about your site, then that one person shares it with their friends and so on, then you have just reach a few 100 people. The other part to it is that when you are sharing you link then others share it, the link counts as a inbound link. The more inbound links you have going to your website from verified places the better. Although a link from Facebook may not be the most valued link, as so many people link from there, it counts as something, plus it can lead to more people sharing that link in Facebook and out.

Summary
Get on social media and start posting to your relavent users. If it’s for fun then go on twitter or Facebook. If you want to be a full fledged company then go on Facebook and LinkedIn. If you are any one then get on Google+ as that is where Google can get the most information about you and then rank you better.

 

News feeds
The main aim is to get people to your website and sharing your website, so a new feed, blog or keep upto date section on your site is a must. When you write posts, write them for the users reading them. If they are good enough then you will get people regularly coming back to read more posts which is good, and then if they share that post for others to read even better as that means more people coming in. The other reason for this is to keep your site active. If your website is a static website and nothing changes then for all the search engine knows, you have packed up. If they see you are constaintly updating your site and changing then they will come back to crawl your site for content.

Summary
Get a news feeds to interest users to return to your site and share it. Also so your website doesn’t become stagnant and keeps active.

 

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Link building
Linking building takes time, but is worth it if you get the result. Like the sections above, you want to get your name out there, get it shared and then get more inbound links to your website. As I also said you will get some value from social media inbound links, but you will get better value for your chosen industry if you post on things like forums, get news site to post about you and generally get your link on industry websites. The less the person has to do with you, but is in your industry the better it will be. This is because it means people are linking to you without having to know you. These kind of links would be better value then things like social media and non industry websites.

Summary
Get you link posted by others on industry relavent websites, forums and blogs, as much as possible. If not that then as close to it, by you posting on other forums.

 

Let’s get techy now with some developer tools for SEO.

 

Attributes
Go through all your elements and make sure you have all the SEO friendly attributes in them. For example links should have ‘title’ attributes and images should have ‘alt’ tags. These will give the user and the search engines more information about them elements. Some new attributes as such are the Google Rich Text Snippts. This again won’t directly improve your website ranking, but it will give Google more information and shows more information in the search results. This will then entise the user more to click on your link.

Summary
Make sure your elements are displaying as much information for search engines and users to pick up on your website.

 

Element structure
Same as above it is to display as much information as possible to search engines to search on you. Some of the basic elements you should use are for the title a H1 tag. This then tells the search engine this is the most important title and therefore the title of the page, but don’t have to many. If you over load a page with them, search engines won’t know what is important and it could effect you negatively. The new elements you can use are the HTML5 elements like header, footer and nav. These are great for showing search engines the structure of the website. Research into which elements are industry standards to find out which to use, as with HTML5 you can use anything, but not everything is recognised by search engines.

Summary
Make sure you use the elements to direct the search engines to the right content, like H1 tags. Look at HTML5 elements to give more direction to your websites structure, but make sure they are search engine standard.

 

SEO tools
Use the resources that are at your disposal. There are hundreds tools to tell you errors, ranking and corrections. The best ones are below:

  • Google Analytics – See your websites rankings and who your audience is to better target them.
  • Google Webmaster – This tool can tell you if Google has had any crawling error and more, so you can make sure Google and other search engines are able to crawl you website.
  • W3C – This is like the web developers standards body and can check your HTML, CSS plus RSS feeds to make sure there is no errors.
  • IIS SEO – If your website is on a windows server and running IIS, then you can download this plug in for IIS. It will tell you for any website errors, duplicate content and some SEO advice as well.

 

Optermisation
Search engines want to give the user the best website with the best information. Therefore you need to have a fast website to get a better score with the search engines. Ways to accomplish this is to minify all your CSS and plugins that you won’t need to edit most of the time. Good code, by which I mean only using as much character/elements as needed and also on the server side of code make sure it is not bloated, so make more reusable functions. Another handy tool is Lazy.js, this JQuery plugin will make it so your images don’t load in until they are in view. This way on the first load it is not as heavy and the spreads the loading.

Summary
Make as much of your code smaller and image sizes smaller to speed up your website to get better scored by search engines. Read my previous post about coding to perfection for more detail.

 

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Readable code
One thing to avoid is having to many images instead of text. It may look better, but search engines don’t know what your image is. The alt tag of an image will tell search engines what the image is, but they won’t see it as important. The best thing is to code as much or all of the images as possible, so search engines have more content to read you on. This will also reduce the loading speed as you have less images to load.

Summary
Make sure you give the search engines as much to search you on as possible, so reduce the amount of images you use.

These tips can improve your website for not just the search engine but also for the users on your website. So get these done as soon as possible.

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